PROJECT

Flowstate was an initiative by Canoeing Ireland's High Performance Director, Jon Mackey. Jon wanted to create a publication that would be used for spreading news to members of Canoeing Ireland but in a professional sports magazine style.

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The goal here was to create a brand package that would appeal to the extreme sports nature of high level paddling but still remaining true to the existing Canoeing Ireland brand which has been well established.

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Photography was of the utmost importance so strong communication between the photographers and myself was needed. The magazine comes out quarterly and is evolving with each new edition.